The Challenge挑战
A local F&B group was opening three new locations in LA's Chinese-speaking community. They had strong food credentials but no established social presence and no clear reason for customers to visit over the existing competition.一家本地餐饮集团正在洛杉矶华人社区开设三家新店。他们有强大的食品资质，但没有建立社交媒体存在感，也没有明确的理由让顾客选择他们而不是现有竞争对手。
Our Approach我们的方法
We built a creator-activation strategy that paired 12 local food creators with pre-launch tasting events, creating authentic content before the official opening. Each event was designed to generate specific content types — detailed food review posts, atmosphere stories, and crowd-reaction video. We coordinated the release schedule so Xiaohongshu, Instagram, and WeChat all lit up in the same 48-hour window before doors opened.我们建立了一个达人激活策略，将12位本地美食达人与开业前品鉴活动配对，在正式开业前创造真实内容。每个活动都旨在生成特定类型的内容——详细的美食评测、氛围故事和人群反应视频。我们协调发布计划，使小红书、Instagram和微信都在开门前48小时窗口内同时爆发。
Results结果
All three locations sold out opening weekend三家门店开业周末全部售罄
2-week advance reservation waitlist提前2周的预订等待名单
230K+ combined reach across platforms跨平台综合覆盖23万+
Sustained 85%+ occupancy for first 6 weeks前6周持续保持85%+入座率
Your brand could be next.你的品牌可能是下一个。
Start a Growth Conversation开始增长对话→