Online Customer Acquisition for North American Businesses北美商家 线上获客实操课
Build your first launch-ready acquisition flow in two weeks.两周完成第一套可以真实上线的获客流程
Bring your real business and run the whole process yourself — from finding benchmarks and making creative, to building ads, reading data and judging direction.带着你的真实业务，从找对标、做素材、搭广告，到看数据、判断方向，亲手跑完整个过程。
Rednote 小红书
Facebook
InstagramWhat you get你会得到什么
In two weeks you walk away with an acquisition system you can judge — and keep running yourself.两周之后，你手上会有一套自己能判断、也能持续运营的获客系统。
- 01
Build and launch your first campaign yourself独立搭建并上线第一个广告计划
Know how to set the objective, audience, budget and creative — instead of fully depending on someone else running the backend.知道广告目标、人群、预算和素材应该如何设置，不再完全依赖别人操作后台。
- 02
Judge which creative is worth scaling判断什么素材值得继续投
Read more than likes and views — weigh clicks, inquiries and cost to judge how a piece is really performing.不只看点赞和浏览，而是能结合点击、咨询和成本判断素材表现。
- 03
Set a 30–90 day content direction建立 30～90 天内容方向
Know what to shoot and post next, and how to turn ad-test results into a long-term content plan.知道接下来拍什么、发什么，以及如何把广告测试结果转化成长期内容规划。
- 04
Tell whether your team or agency is doing well看懂团队和代运营有没有做好
Know which numbers to look at, which questions to ask, and when to change direction.知道应该看哪些数据、问哪些问题，以及什么时候需要调整方向。
- 05
Combine ads, organic and creator marketing组合广告、自然流和达人营销
Stop running each channel in isolation — build one base acquisition flow that fits your business.不再把每种渠道分开执行，而是建立一套适合自己业务的基础获客流程。
This course is for you if:这门课适合你，如果：
Local NA business or service北美本地商家或专业服务
You run a local business, professional service or real business in North America你在北美经营本地商家、专业服务或真实业务
Want ads, can't set up the backend想投广告但不会搭后台
You want to start running ads but don’t know how to set the backend up你想开始投广告，但不知道后台应该怎么搭
Posting content, no steady inquiries发过内容却没有稳定咨询
You've posted content but never get steady inquiries你发过内容，却一直没有稳定咨询
Have a team, can't tell if it works有团队但无法判断做得好不好
You've hired a team or agency but can't tell if they're doing well你找过团队或代运营，但自己无法判断他们有没有做好
Limited budget — basics first预算有限，想先掌握基础
Your budget is limited — you want the basics first before deciding whether to outsource long-term你的预算有限，希望先掌握基础能力，再决定是否长期外包
Ready to use your real business愿意用真实业务实操两周
You’re willing to use your real business for the two-week hands-on run你愿意使用自己的真实业务完成两周实操
Week 1 gets the system running.
Week 2 teaches you to keep scaling.第一周把系统跑起来，
第二周学会持续放大。
6 small-group lessons and 2 one-on-ones — one complete hands-on run with your real business.通过 6 次小班课程和 2 次个人指导，带着你的真实业务完成一次完整实操。
Week 1 · Get the system running第一周｜把系统跑起来
Understand acquisition看懂获客逻辑
Pick your primary offer and understand what ads, organic and creator marketing each solve.确定主推业务，理解广告、自然流和达人营销分别解决什么问题。
Make your first creative做出第一批素材
Find benchmarks, distill your selling points, and produce a first batch of posts, video or ad images ready to test.找到对标，整理卖点，完成第一批可以上线测试的图片、视频或广告内容。
Launch your first campaign上线第一个广告计划
Set the objective, audience, budget and creative — go live and start getting real market feedback.完成广告目标、人群、预算、素材设置，并开始获得真实市场反馈。
Around your real business, we check product, selling points, creative and ad setup one item at a time, and decide what to fix first this round.围绕你的真实业务，逐项检查产品、卖点、素材和广告设置，确定第一轮应该优先调整什么。
Week 2 · Build lasting acquisition第二周｜建立持续获客能力
Build a content system建立内容系统
Review your first-round results and plan a 30–90 day content direction.复盘第一轮结果，制定 30～90 天内容方向。
Scale what works放大有效流量
Understand how ads, organic, creators and events work together.理解广告、自然流、达人和活动如何配合。
Build owner-level judgment建立老板的增长判断
Know what to watch, what to manage, and what to keep doing in the next stage.知道应该看什么、管什么，以及下一阶段应该继续做什么。
Based on your first ad results, content direction and business, decide what to keep, what to adjust, and which opportunities to scale next.根据第一轮广告结果、内容方向和业务情况，判断下一阶段应该继续做什么、调整什么，以及哪些机会值得放大。
These North American business accounts? We build and run them.这些北美商家的号，都是我们在做。
From renovation to med-spa, on Xiaohongshu and Instagram — real accounts we've built and run for local businesses this year.从装修到医美，从小红书到 Instagram，都是我们今年为本地商家搭建和运营的真实账号。
Real backends — you'll operate them yourself.真实后台，带你亲手操作。
Not concepts — you go straight into the real backends to set up objective, audience, budget, creative and data judgment.课程不会只讲概念，而是直接进入真实后台，带你完成目标、人群、预算、素材和数据判断。
Questions, answered.你可能想问的。
Yes. The course starts from the fundamentals and walks you through building your first campaign in a real backend, step by step.可以。课程从基础讲起，带你在真实后台一步步搭建第一个广告计划，零基础也能跟上。
Yes — all three. You’ll work in Xiaohongshu Pai (聚光), Meta Ads Manager and Instagram’s content data backend.会，三个平台都覆盖。你会亲手操作小红书聚光、Meta Ads Manager 和 Instagram 内容数据后台。
No. The course fee covers teaching and guidance. Your ad-test spend is separate and paid directly to the platforms.不包含。课程费用是教学与指导费用，广告测试的花费单独产生，直接支付给平台。
A few hundred dollars is enough to get real feedback during the two weeks. We’ll help you decide based on your business.两周内准备几百美元就足以获得真实反馈。我们会结合你的业务帮你确定合适的测试预算。
That’s normal. Lesson 2 walks you through finding benchmarks and using AI to produce your first testable batch.很正常。第二课会带你找对标，并利用 AI 完成第一批可以测试的素材。
Yes. Every session is recorded and you can rewatch the replays.可以。每次课程都有录播，随时回看。
Session 1 diagnoses your ad launch (product, selling points, creative, setup). Session 2 diagnoses your growth roadmap (content, ads, opportunities, next steps).第一次做广告启动诊断（产品、卖点、素材、设置）；第二次做增长路线诊断（内容、广告、机会、下一步）。
No. We teach you to build and judge the system yourself. Results depend on your business, offer and execution — we don’t promise fixed numbers.不保证。我们教你自己搭建并判断这套系统，结果取决于你的业务、产品和执行，我们不承诺固定数字。
Yes. You keep access to the replays and templates.可以。录播和模板课后仍可查看。
You can transfer to a later cohort before it starts. For refunds, reach out and we’ll handle it case by case before the cohort begins.开班前可以转到后面的班期。退款请在开班前联系我们，按具体情况处理。
Ready to build your own customer-acquisition system?准备好亲手搭建你的线上获客系统了吗？
Bring your real business and, in two weeks, finish creative, ads, data judgment and content direction — and get your first base acquisition flow truly running.带着你的真实业务，在两周内完成素材、广告、数据判断和内容方向，把第一套基础获客流程真正跑起来。
6 small-group lessons · 2 one-on-ones · 7-day support6 次小班课程 ｜ 2 次 1V1 指导 ｜ 7 天陪跑答疑
Limited to 12 seats this cohort本期限额 12 人
Not sure it's right for you? See the 1:1 diagnosis service不确定课程是否适合你？查看一对一诊断服务